46% YoY growth while competitors lost Ground to AI

Challenge

Harris & Partners competed against brands with deeper pockets, stronger authority, and more backlinks. With a DA of 29 against a key competitor's 36, generic content and limited local presence made organic growth harder – while AI eroded informational traffic further.

Solution

We built a five-part strategy to close the authority gap and carve out a position competitors couldn't replicate.

1. Building stronger online authority.
Secured relevant links and brand mentions to help Harris & Partners compete with bigger names in the market.
2. Making Harris & Partners the more helpful choice.
Improved service and location pages with clearer advice, stronger trust signals, and more useful information than competing sites.
3. Improving local visibility.
Strengthened city pages with better local content, clearer FAQs, and stronger calls to action for people looking for debt relief near them.
4. Showing why Harris & Partners stood apart.
Positioned the firm against larger, more generic competitors by focusing on the qualities that made them more personal, specialist, and relevant to clients.