How digital PR and SEO drove 80%+ more Traffic in a market dominated by giants

Challenge

BigWantsYourCar.com operates in a car buying market dominated by household names with strong domain authority and brand recognition. WeBuyAnyCar and others had the rankings and credibility. BWYC needed to close that gap fast – on authority, traffic, and conversions.

Solution

We built a four-part strategy focused on accelerating authority, capturing commercial intent, and converting visibility into measurable outcomes:

1. Building more authority in search.
Secured relevant links and brand mentions to help BigWantsYourCar.com compete with larger car-selling platforms.
2. Focusing on high-intent pages.
Put the strategy around the pages most likely to bring in serious sellers, including the homepage, vehicle make and model pages, and local selling pages.
3. Turning more traffic into leads.
Improved key page layouts, calls to action, and user journeys, so better rankings could lead to more quote requests, calls, and bookings.
4. Making the brand more recognisable and trusted.
Strengthened BigWantsYourCar.com's positioning so more sellers would see it as a credible alternative to bigger, more generic car-selling sites.